1. Brighten up your home without damaging walls
3M Consumer
  • Share

    Brighten up your home without damaging walls

    October 11, 2018
    Share
    Background Background Background

    Brighten up your home without damaging walls

    A new burst of Command™ brand TV advertising is underway in the lead up to the October half term school holidays - a key DIY and decorating season.

    Brighten up your home without damaging walls

    A new burst of Command™ brand TV advertising is underway in the lead up to the October half term school holidays - a key DIY and decorating season.

    Brighten up your home without damaging walls

    A new burst of Command™ brand TV advertising is underway in the lead up to the October half term school holidays - a key DIY and decorating season.

    • Command™ brand logo

      The latest advert featuring the Do. No Damage. tagline is being shown during top TV slots and demonstrates how best-selling Command™ Picture Hanging Strips can be used to brighten up your home without damaging the walls.

      Said 3M’s West Europe marketing communications manager, Charlotte Gibson: “The advert is being shown on a wide range of channels including ITV, Channel 4 and Sky 1 during popular programmes such as Grand Designs, Good Morning Britain, Loose Women, This Morning, X Factor, A League of their Own, An Idiot Abroad and 60 Second Makeover.”

      The autumn campaign is expected to reach 3.4 million home decorators an average of 2.6 times.

      Added Charlotte: “This latest round of TV advertising follows the successful ‘Off to Uni’ digital and print Command campaign that targeted students moving into their first rental properties.

      “Our focus will switch to Christmas decorating at the start of November. We will be promoting the Command™ Clear range throughout the festive season and launching a new Do. No Damage. Christmas TV advert.”



      Watch the 30-second advert on YouTube