New research carried out by 3M and leading charity the Cystitis and Overactive Bladder (COB) Foundation shows that more than a million incontinence patients miss out on everyday activities and spending time with family and friends due to associated sore or broken skin.

3M™ Cavilon™ Durable Barrier Cream is a preventative solution that protects against incontinence associated dermatitis (IAD). It's unique formulation moisturises the skin and builds an invisible, durable barrier, saving it from damage and helping damaged skin to heal naturally.

As the cream is hypoallergenic, pH balanced and free from potential irritants, it's safe to use on all skin types, including intact and broken skin. It also resists 'wash off' so it provides long-lasting protection and doesn't clog incontinence pads.

Used extensively in hospitals and care homes, Cavilon Barrier Cream is the number one choice of healthcare professionals in the UK and Ireland and has been prescribed by them for many years. Cavilon Barrier Cream is now available to buy online and without prescription, making it easy for incontinence sufferers to adopt a preventative regime and do the things they enjoy doing, without the pain and discomfort of sore or broken skin.

A heart-warming video has been produced by 3M's Critical and Chronic Care team to show how the barrier cream can prevent IAD, helping incontinence patients to live life to the full.

Cavilon Barrier Cream is available in 92g (£11.99) and 28g (£5.99) tubes, as well as packs of 20 x 2g sachets (£10.99).

Visit the Cavilon website